Wikinomics

Wikinomics: How mass collaboration changes everything is a book published by Don Topscott and Anthony Williams in 2006. It looks at how companies have become successful through mass collaboration and peer production. 

• Peering - Free sharing of files on the Internet
• Free creativity - People can edit and remix files on the Internet. Creative Commons provide licenses which protect intellectual property but allow others to remix material
• Democratised - Free creativity and citizen journalism 
• Thinking globally - Internet creates a public sphere where national and cultural boundaries are reduced
• Perfect storm - Combination of Technology, demographics and economics means it is impossible to resist Web 2.0

Sceptics believe that things aren't changing that quickly and that a lot of the world's population don't have access to broadband so thinking globally is not a reliable term.