Web 2.0 - Where people can interact with webpages and edit the content such as Facebook and Wikipedia
Pubic Sphere - an area in social life where people can get together and freely discuss and identify social problems and matters of mutual interest
Convergence - Different types of media coming together, e.g. Red button on TV - becomes more like online news where you can access more information
Interactivity - How much the user can engage and control what they watch/receive in the media
Accessibility - How easy it is for the audience to access the media
